( OUR PROMISE )
WE PROMISE TO KNOW THE RULES AND BREAK THEM ANYWAYS.
WE PROMISE TO STAY CURIOUS AND CHALLENGE THE ORDINARY.
WE PROMISE TO EMBRACE THE UNCONVENTIONAL AND HONOR THE TIMELESS.
WE PROMISE TO HAND-CRAFT WITH PRECISION AND DESIGN WITH INTENT.
WE PROMISE TO FOCUS ON THE DETAILS AND BUILD SOMETHING ONE-OF-A-KIND.
WE PROMISE TO LISTEN DEEPLY AND CREATE FEARLESSLY.
WE PROMISE TO STAY GROUNDED AND DREAM BOLDLY.
OUR TASTE: HIGH; OUR STYLE: HONED
WE PROMISE TO DELIVER GOOD F*CKING WORK
Initiation
BRAND IDENTITY
/ ESSENTIAL BRAND DESIGN
Initiation is an immersive 8-week brand design and strategy program that provides founders with a comprehensive framework to establish a visually compelling identity for their business.
Through a blend of creative exploration and strategic guidance, Initiation empowers entrepreneurs to craft a brand that authentically reflects their vision and resonates with their target audience.
Whether you're just starting out, scaling your venture, or rebranding an existing business, Initiation is designed for entrepreneurs committed to building a strong and distinctive brand presence.
( WHAT TO EXPECT )
+ BRAND MISSON, PROMISE, PERSPECTIVE SHIFTS
+ BRAND VOICE + PERSONALITY
+ BRAND POSITIONING, ANALYSIS, COMPETITORS
+ AUDIENCE RESEARCH, CORE COMMUNITY
+ VISUAL IDENTITY
+ LOGOSUITE
+ TYPOGRAPHY CATALOGUE
+ COLOR PAIRINGS
+ GRAPHIC ELEMENTS + EPHEMERA
+ MORE
Investment: Starting at $4,800 USD
( INQUIRE )
Odyssey
BRAND + WEB
/ SIGNATURE SERVICE
In this accelerated 3-month container we will cover just about everything you need to build your brand holistically by including a custom designed website + personalized support.
Establish a home base for your business that reflects your visuals + messaging seamlessly. Create a space to take inquiries, sell products, and provide insight into your offerings.
(This is an add-on to the branding package and includes everything our branding package includes + a custom designed website.)
( WHAT TO EXPECT )
+ 3- 5 PAGE SQUARESPACE, SHOPIFY, OR WEBFLOW SITE
+ CUSTOM CSS + INTEGRATIONS
+ SEO BUILT-IN
+ COPYWRITING GUIDE
+ TUTORIALS FOR EASY MAINTENANCE
Investment: Starting at $7,500 USD
( INQUIRE )
SOCIAL
Edit
/ SOCIAL MEDIA SUPPORT
A hands-on experience to refine your content, clarify your message, and create a plan that actually works. Whether you’re feeling stuck, inconsistent, or just unsure how to show up online, this offer gives you the structure, strategy, and creative assets to confidently share your voice and build real connections.
This offer is fully customizable to meet you where you are. Whether you need done-for-you reel edits and carousel templates or a deep dive into content strategy and structure, our time together will be spent in the way that best supports you. It can be an add-on to your branding package for a smooth post-launch transition or a one-time intensive to refine your approach and give you a clear action plan.
Timeline: 4 weeks
(WHAT WE CAN COVER)
+ 2 x 60-MINUTE STRATEGY SESSIONS
+ INSTAGRAM AUDIT
+ FEED DIRECTION / MOODBOARD
+ CONTENT PILLARS + MONTHLY PLAN+
+ CUSTOM NOTION CONTENT PLANNER
+ ENGAGEMENT + GROWTH GUIDE
+ DONE-FOR-YOU CONTENT (graphics + reel edits)
Investment: Starting at $900
( INQUIRE )
Clarity Call
1:1 SUPPORT
/ CONSULTATION + MENTORSHIP
When you're deep in the work, it’s hard to step back and see the bigger picture. In this one-hour intensive, we’ll reboot your system—decluttering the mental chaos, sharpening your focus, and creating a plan of action that feels both aligned and achievable.
With firsthand experience building my own creative business, I bring strategic insight, creative direction, and real-world solutions to help you move forward with confidence.
( COACHING FOR PERSONAL BRANDS )
+ SYSTEMS + ORGANIZATION
+ CREATIVE BRAINSTORMING
+ TASK PRIORITIZATION + PLANNING
+ DECLUTTER + GROUND
+ SHARE THE VISION
$250 per session (discount for multiple sessions)
After booking you will receive a link for payment to the email you scheduled with. You must complete payment for your spot to be secured. Reach out to Mali@itsweirdfriends.com with any questions.
STAND
OUT
YOU / DREAM CLIENT
You're the visionary entrepreneur, the daring startup founder, the bold innovator who isn't afraid to think outside the box.
You understand the power of a strong brand, one that doesn't just blend in but stands out in a crowd. You're looking for more than just a logo; you want a brand that tells a story, that resonates with your audience on a deeper level.
You appreciate creativity and craftsmanship, and you're ready to push the boundaries to achieve something truly unique. You see every project as an opportunity to make a real impact, to spark emotion and connection.
You're not just building a business; you're creating a movement. And we're here to help you bring that vision to life.
SEEKING
Partnerships
PHOTOGRAPHERS, AUTHORS, CONSCIOUS BRANDS, WELLNESS PRACTITIONERS, HEART-LED FOUNDERS, COMMUNITY LEADERS, CREATIVE VISIONARIES
WORDS — OF LOVE
/ THE PROCESS
Once the contract has been signed + 35% deposit made you will be officially booked into my calendar and we’ll get ready to kick-off your project! We begin with a foundational questionnaire that will help you clarify and connect with your purpose and intentions, ensuring a strategic approach from the very beginning. This will allow me to come up with a holistic strategy and identify areas for growth and opportunity.
01
After we establish the fundamentals the fun part begins! Creating! This will look different depending on your specific needs but in this phase we dig into the visuals of your project, define your message, and shape your authentic brand with intention. In this phase we will get into the details. We’ll work together to refine the concept and strategy with your feedback in mind to ensure you are completely satisfied with the finished product.
02
This is the homestretch! Once your vision has been realized, I'll ensure you're fully equipped with the tools and guidance needed to confidently take your new identity into the world. It’s SO important to me that you feel in complete control managing your brand materials. When you are ready to launch, I’ll make sure you have some content for you to share across social media to announce your launch + show off what we’ve created together. (then we pop some champagne + celebrate)!
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