( OUR PROMISE )
WE PROMISE TO KNOW THE RULES AND BREAK THEM ANYWAYS.
WE PROMISE TO STAY CURIOUS AND CHALLENGE THE ORDINARY.
WE PROMISE TO EMBRACE THE UNCONVENTIONAL AND HONOR THE TIMELESS.
WE PROMISE TO HAND-CRAFT WITH PRECISION AND DESIGN WITH INTENT.
WE PROMISE TO FOCUS ON THE DETAILS AND BUILD SOMETHING ONE-OF-A-KIND.
WE PROMISE TO LISTEN DEEPLY AND CREATE FEARLESSLY.
WE PROMISE TO STAY GROUNDED AND DREAM BOLDLY.
OUR TASTE: HIGH; OUR STYLE: HONED
WE PROMISE TO DELIVER GOOD F*CKING WORK
Initiation
BRAND IDENTITY
/ ESSENTIAL BRAND DESIGN
Initiation is an immersive 8-week brand design and strategy program that provides founders with a comprehensive framework to establish a visually compelling identity for their business.
Through a blend of creative exploration and strategic guidance, Initiation empowers entrepreneurs to craft a brand that authentically reflects their vision and resonates with their target audience.
Whether you're just starting out, scaling your venture, or rebranding an existing business, Initiation is designed for entrepreneurs committed to building a strong and distinctive brand presence.
( WHAT TO EXPECT )
+ BRAND MISSON, PROMISE, PERSPECTIVE SHIFTS
+ BRAND VOICE + PERSONALITY
+ BRAND POSITIONING, ANALYSIS, COMPETITORS
+ AUDIENCE RESEARCH, CORE COMMUNITY
+ VISUAL IDENTITY
+ LOGOSUITE
+ TYPOGRAPHY CATALOGUE
+ COLOR PAIRINGS
+ GRAPHIC ELEMENTS + EPHEMERA
+ MORE
Investment: Starting at $3,800 USD
( INQUIRE )
Odyssey
BRAND + WEB
/ SIGNATURE SERVICE
In this accelerated 3-month container we will cover just about everything you need to build your brand holistically by including a custom designed Squarespace site + personalized support.
Establish a home base for your business that reflects your visuals + messaging seamlessly. Create a space to take inquiries, sell products, and provide insight into your offerings.
(This is an add-on to the branding package and includes everything our branding package includes + a custom designed Squarespace site.)
( WHAT TO EXPECT )
+ 3- 5 PAGE SQUARESPACE SITE
+ CUSTOM CSS + INTEGRATIONS
+ SEO BUILT-IN
+ COPYWRITING GUIDE
+ TUTORIALS FOR EASY MAINTENANCE
Investment: Starting at $6,200 USD
( INQUIRE )
CONTENT
Close-ups
/ SOCIAL MEDIA SUPPORT
Analyze what you’re doing (or not doing) on IG, organize your content categories and craft a month-long plan with content ideas for you to start taking action, sharing your voice, and connecting with your community.
Timeline: 4 weeks
(INCLUDES)
+ X2 60 MIN STRATEGY SESSIONS
+ NOTION CONTENT PLANNER
+ 1 REEL EDIT
OR 3 FULLY DESIGNED CAROUSEL POSTS
Investment: Starting at $850
( INQUIRE )
Clarity Call
1:1 SUPPORT
/ CONSULTATION + COACHING
When you are in the thick of things with your brand it can be challenging to zoom out and gain perspective. In one hour with Mali, we will reboot the system and create an actionable plan for moving forward with more clarity + confidence.
( COACHING FOR PERSONAL BRANDS )
+ SYSTEMS + ORGANIZATION
+ CREATIVE BRAINSTORMING
+ TASK PRIORITIES + PLANNING
+ DECLUTTER + GROUND
+ SHARE THE VISION
$150 per session (discount for multiple sessions)
After booking you will receive a link for payment to the email you scheduled with. You must complete payment for your spot to be secured. Reach out to Mali@itsweirdfriends.com with any questions.
STAND
OUT
YOU / DREAM CLIENT
You're the visionary entrepreneur, the daring startup founder, the bold innovator who isn't afraid to think outside the box.
You understand the power of a strong brand, one that doesn't just blend in but stands out in a crowd. You're looking for more than just a logo; you want a brand that tells a story, that resonates with your audience on a deeper level.
You appreciate creativity and craftsmanship, and you're ready to push the boundaries to achieve something truly unique. You see every project as an opportunity to make a real impact, to spark emotion and connection.
You're not just building a business; you're creating a movement. And we're here to help you bring that vision to life.
SEEKING
Partnerships
PHOTOGRAPHERS, AUTHORS, CONSCIOUS BRANDS, WELLNESS PRACTITIONERS, HEART-LED FOUNDERS, COMMUNITY LEADERS, CREATIVE VISIONARIES
WORDS — OF LOVE
/ THE PROCESS
Once the contract has been signed + 35% deposit made you will be officially booked into my calendar and we’ll get ready to kick-off your project! We begin with a foundational questionnaire that will help you clarify and connect with your purpose and intentions, ensuring a strategic approach from the very beginning. This will allow me to come up with a holistic strategy and identify areas for growth and opportunity.
01
After we establish the fundamentals the fun part begins! Creating! This will look different depending on your specific needs but in this phase we dig into the visuals of your project, define your message, and shape your authentic brand with intention. In this phase we will get into the details. We’ll work together to refine the concept and strategy with your feedback in mind to ensure you are completely satisfied with the finished product.
02
This is the homestretch! Once your vision has been realized, I'll ensure you're fully equipped with the tools and guidance needed to confidently take your new identity into the world. It’s SO important to me that you feel in complete control managing your brand materials. When you are ready to launch, I’ll make sure you have some content for you to share across social media to announce your launch + show off what we’ve created together. (then we pop some champagne + celebrate)!
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