HEAVY MYSTIC

BRAND, PRODUCT, SOCIAL MEDIA

(CLIENT)

BRAND IDENTITY, CREATIVE DIRECTION, ILLUSTRATION

(PROJECT)

2024

(YEAR)

@HEAVYMYSTIC

(IG)

Heavy Mystic is a concept aiming to launch on social media in 2025. We helped establish the identity and worked on social media graphics for their upcoming campaign. Heavy Mystic hopes to provide insights + education around esoteric themes including tarot + astrology. We created custom illustrations, type, and animated gifs for this campaign and will continue to progress through the website + packaging of this exciting brand + tarot deck.

(ABOUT)

Our approach to the logo design was to encapsulate the brand's ethos: an elegant blend of the mystic and the modern. We created a custom logotype reminiscent of Blackletter script styles, with a contemporary twist. We drew inspiration from old-world manuscripts, which symbolize the timeless, mystical knowledge Heavy Mystic represents.

The grainy texture across the branding gives it the rich feel of an aged artifact, like an old manuscript that’s been handled over time. This texture adds a layer of authenticity, creating a tactile connection that resonates with those looking for something rooted in history and meaning. It reinforces the brand’s connection to deeper spiritual practices, evoking the sense of holding something real and timeless.